David has been named one of the world's 50 leading marketing thinkers by the CIM. He has authored 7 acclaimed books on branding and writes a top 60 global branding blog. He will share learning from his 35 years of experience in creating brand-led growth.
David founded the brandgym in 2002, after starting in brand management at P&G, gaining an MBA at INSEAD and then running Kantar Added Value's Paris office.
In addition to leading brand growth projects for major brands, he also leads brandgym Academy, a global centre for research, development and learning, including the Mastering Brand Growth Program.
The workshop will draw on David's real-life learning from helping 'brand change agents' use brand strategy to achieve their business ambitions, from companies including Nespresso, Kraft Heinz, AB InBev, WD-40 Company and Cartier.