How to CREATE BRAND-LED GROWTH
in 2022?
Discover how to harness smart brand strategy to help you drive business growth.
• Free Live Workshop
• Tuesday, Feb 22 • 4pm UK/11am ET
Scroll down for more info on the workshop ...
Discover FOUR WORKOUTS to CREATE
BRAND-LED GROWTH
- Introduction: are you ready to be a true brand leader, using brand as a catalyst for growth across the whole business?
- 1. Follow the MONEY: how to fully harness the potential of your brand to drive growth? How to be sure you're focusing money and talent on the right priorities?
- 2. Make PURPOSE PAY: how to uncover deep insights into consumers, brands and culture? And then use these to create a powerful purpose, rooted in your product, that inspires growth?
- 3. Grow the CORE, don't just add more: Are you maximising core growth, rather than relying on new products? How to stretch your brand strategically, to build brand equity and drive growth?
- 4. Turbo charge your MARKETING PLANS : is all your marketing working effectively together to create 'distinctive memory structure'? And how to fully engage people inside you business?
- Conclusion - Show them the money!: how to confidently pull together and pitch a brand-led growth plan to senior management?
Includes case studies of how brand leaders in top companies have successfully applied the workouts to create brand-led growth:
Your brand coach: David Taylor
David has been named one of the world's 50 leading marketing thinkers by the CIM. He has authored 7 acclaimed books on branding and writes a top 60 global branding blog. He will share learning from his 35 years of experience in creating brand-led growth.
David founded the brandgym in 2002, after starting in brand management at P&G, gaining an MBA at INSEAD and then running Kantar Added Value's Paris office.
In addition to leading brand growth projects for major brands, he also leads brandgym Academy, a global centre for research, development and learning, including the Mastering Brand Growth Program.
The workshop will draw on David's real-life learning from helping 'brand change agents' use brand strategy to achieve their business ambitions, from companies including Nespresso, Kraft Heinz, AB InBev, WD-40 Company and Cartier.
